DIGITAL INNOVATION DOESN'T JUST CHANGE EVENTS, TURNS THEM INTO EXPERIENCES WITHOUT LIMITS
In a world where everything is connected, experiences don't begin when the event starts, but with the first click.
Events are no longer just a date or a place: today they are living stories, beginning long before and continuing long after.
Digital World for Events is a specialized space designed for event industry professionals, exploring the tools, strategies, and trends that define the digital age. This educational event is designed to prepare those who organize, design, and produce experiences to excel in an environment where marketing, digital media, and content creation have become essential for connecting with audiences and generating memorable experiences.
100% ACADEMIC FOCUS
The focus of this event is 100% academic. Our purpose is to create a space for
learning and professional development that brings together highly experienced marketing and digital media experts.
Attendees will have the opportunity to learn the most relevant trends, explore success stories and acquire practical methodologies to apply in their
day by day.
This forum is consolidated as a space for training and reflection, designed to
enhance knowledge, open new perspectives and strengthen skills in a
increasingly dynamic, competitive and digitalized environment.
THE PORTAL TO THE FUTURE
SPEAKERS
1
Artificial Intelligence and Marketing Automation
How AI is transforming personalization, efficiency, and data analysis in event and tourism marketing.
2
Content Marketing y VÍdeo
Fueling positioning and conversion through content.
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3
Social Media y Community Marketing
Positioning social media as a strategic cornerstone, rather than a tactical function.
4
Influencer & Affiliate Marketing
Strategic Collaboration: Partnering with Creators, Ambassadors, and Key Allies to build confidence.
5
Search Media & Advertising
Optimizing Visibility and Performance across Search Engines and Digital Campaigns
6
Customer Experience
Fusing Emotion and Technology to design memorable customer experiences
SPEAKERS
Alberto Tovar
Marketing leader with over 16 years of experience in global brands and startups in Latin America. As Global VP of Brand and Sponsorships at Kavak, he has driven its expansion in Mexico, Brazil, South America, and Europe. His data-driven approach, creativity, and human insights have made him a leader in the industry. Previously, he led brands such as Gillette and Head & Shoulders at Procter & Gamble.
Juan Pablo Neira
An expert in corporate presentations and one of the most renowned speakers in Latin America, he is the director of WOBI Colombia and author of the best-selling books IMAGINE and Las Grandes Marcas en Colombia. He has worked with more than 500 global companies. Founder of LIVE, one of the most prestigious event firms in the region, he is a versatile creative and entrepreneur who combines his passion for magic with his experience in leadership and marketing.
Bernardo Yáñez
Publicist, Producer and Certified Announcer, graduate of the first generation of the MVS training program, with more than 20 years of professional experience and more than 2,000 commercials produced for film, radio and television, collaborating with premium national and international brands, is part of the pool of announcers of Televisa and specialist in podcast production.
His experience ranges from creative direction to executive production, encompassing professional studios, communications agencies, and production companies. This versatility has allowed him to master on-camera and behind-the-scenes communication, understanding every link in the creative and production process.
Juan Carlos Mallet
A distinguished international marketing leader, speaker, and mentor with over 20 years of experience transforming the industry. As founder and CEO of Palmer, Cooper & Wallace, he leads a pioneering consultancy focused on brand reinvention and consumer engagement.
Designed for the creators of the future of events
ORGANIZERS
OFFICIAL HEADQUARTERS
STRATEGIC ALLIES
TECHNOLOGY
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CONTENT
